J. Marie & Associates | WASA Communications Triage

The way you navigate the first 24 to 72 hours of a critical incident sets the tone for how your schools will get through the crisis. When a serious issue is unfolding, staff or families are mad or traumatized, and the media is calling...you need calm, competent, experienced support. Handle it poorly, and the negative effects could live on for years. Handle it well, and your organization can actually grow stronger.

Crisis Communications Triage Resources

Video: Who You Gonna’ Call—August 18 Lunch & Learn

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